Our course on digital distribution is planning to create a website with a video carousel of sorts. The question is, what should the theme of this website be?
User Engagement
I believe in order to encourage user engagement, the content on the site obviously needs to be meaningful to a particular audience. I think the audience for our project would be the same audience for much of the content coming out of the UW’s MCDM program; that is to say, an audience eager to tap into our knowledge base. If the site is too generic, or too wide in scope, it might lose its audience, too. Having said that, I propose we generate video clips that are highly topical and relevant to our program. So, each clip from each student should answer the question: “What is social media?” Or, “How do I use social media?”
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