Posts Tagged ‘trailers’

Jane Austen’s Fight Club

Friday, July 23rd, 2010

Last Saturday, us LA Mormonites held our 11th annual SM3/LA1 church film festival. An acquaintance of mine by the name of Emily Card wrote and directed this gem of a fake trailer, “Jane Austen’s Fight Club“. It won the festival grand prize hands down, and deservedly so.

I loved the piece so much that I felt it necessary to blast it to the world now that it’s finally on-line (and partly because I want to call attention to the folks who made it and the amount of effort that went in to producing it – I believe everyone involved deserves some real kudos!) My buddy Jeff Dickson spent some long nights toiling away at After Effects and Premiere to give this trailer the polished look it possesses, and I believe it was shot on a Canon 7D (take note of the clear influence of things like Kill Bill, the original trailer for this year’s Kick-Ass, and, of course, the original trailer for Fight Club itself).  Gotta love it! Three cheers to video DSLR filmmaking and digital storytelling mashups!

Jane Austen's Fight Club

Direct link:

http://www.youtube.com/watch?v=r2PM0om2El8

(via TwoTurnTablesNMic on YouTube)

 
 

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Posted in storytelling, web video | View Comments

Content laundering: Technotise, Green Lantern, and user-generated marketing

Wednesday, January 27th, 2010

I’m a regular reader of Nikki Finke’s Deadline Hollywood Daily.  I think her blog is a pretty decent way of keeping tabs on all things business of Hollywood.  Sure, she has some detractors, and “TOLDJA” (which she is trying to trademark) gets pretty annoying, but she tends to have really great items on a daily basis.

So, this little item from yesterday about how she’s been getting bombarded by folks with links to YouTube user Jaron Pitts‘s superbly fan-made Green Lantern and Technotise movie trailers caught my eye for a particularly noteworthy reason, in terms of copyright and infringement issues.  Before I dive in to that, though, first, the Technotise trailer he cut so you know what I’m talking about:

http://www.youtube.com/watch?v=TPu-PRHtCWE

Basically, Pitts has assembled a trailer almost entirely out of infringing content from all kinds of sources (just as he did for the Green Lantern fake).  Sure, he’s doing it as a fan and we could get in to issues of participatory culture and the work of Henry Jenkins and why this isn’t necessarily a bad thing (and we all know I’d be a hypocrite to call him out for it myself… ahem) but what is REALLY interesting isn’t so much that Pitts is doing the infringing, but rather for WHOM Pitts is doing it.  More after the jump.

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Posted in copyright, entertainment, film, social production | View Comments

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