old media

Posts Tagged ‘old media’

Video Integration at Traditional Print Media Website: The Issaquah Press

Thursday, July 16th, 2009

About the Issaquah Press

I grew up on a little hill called Cougar Mountain, in the vicinity of Issaquah, Washington, where I also went to High School, did plenty of swimming in the community pool, and generally loitered away my youth. I was first exposed to the Issaquah Press during my ambling about in this booming but still quaint Seattle bedroom community. So, this local newspaper, a subsidiary of The Seattle Times and around for well over 100 years, has, like so many small pint papers, taken itself beyond its 16,000 plus circulation and on to the web (for more, see the About page at the Press). Now, The Issaquah Press is by no means a major production, but, like many small town print outlets, the Press stands to gain from the death of old media through hyperlocalization, assuming it approaches the concept wisely (see: hyperlocal blogging). By my estimation, this little newspaper is doing a lot of things right in its print edition. This especially includes its video presence and integration.

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Tags: Issaquah, local newspaper, new media, newspapers, old media, video
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Responding to Heidi Sinclair on Media and Brand Supremacy

Wednesday, May 13th, 2009

http://heidisinclair.wordpress.com/2009/04/24/brand-supremacy-and-media-the-new-brand-in-media-could-be-nike/

Heidi Sinclair argues that big brand names like Nike or Home Depot could be in an excellent position to enter the media business as content generators. Nike could be the next ESPN, Home Depot could tackle the home improvement news realm, etc. This is in keeping with Paul Gillin’s contention that a company like Staples could be a content source for information and resources related to small business, and so forth.

I completely, respectfully disagree with both Gillin and Sinclair.

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Tags: brand names, marketing, new media, old media
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Reading reflections: the trouble with mass media

Tuesday, February 10th, 2009

Question 1 – In Yochai Benkler’s Wealth of Networks, we read the following statement in chapter 6:

The core role of the political public sphere is to provide a platform for converting privately developed observations, intuitions, and opinions into public opinions that can be brought to bear in the political system toward determining collective action.

The Internet is increasingly becoming that sphere’s platform. However, policymakers have tended to enact legislation which seeks to repress activity that great numbers of people within this sphere otherwise view as legitimate. This is generally perceived as reactive to these activities’ tendencies – they violate previous policy effected for traditional media. In a recent article published in the Times of London regarding online film piracy (piracy being one such example of a violating activity), Becky Hogge with the Open Rights Group observed:

When you have six million people breaking the law, it’s the law that needs changing, not the people.

How do we change policy to better support new public opinion while still protecting the privileges of those whose past rights are becoming violated, essentially, by new public opinion?

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Tags: aXXo, Barack Obama, CNN, communication, government, law, mass media, new media, old media, Open Rights Group, piracy, policy, social media, The Wealth of Networks, traditional media, Yochai Benkler
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Inspiration: storytelling and the importance of old media

Tuesday, February 3rd, 2009

Though we exist in a time of great media upheaval, where the Internet has made available so much story for so little effort, millions are still drawn to long-form traditional narratives. We still go to the cinema, the bookstore, the concert, the play, the big game, the event. Though so much power can be packed into a media snack – a tweet, a blog post, a text message, a sentence, a word, or even an acronym (LMAO anyone?) – we still sit down for super-sized media meals. Something must be inspiring us to pull up that chair and sup from the old media table. Inspiration seems to be the answer. What is the importance of inspiration to storytelling? In our digital world – full of bombardment from massive narrative abstraction and fragmentation, where so much story content is being communicated in so many bits and bytes and packets like bullets from a fiber-optic Gatling gun – we still find time to stick the old media morphine drip in. This happens when we do something so archaic as watch an hour-long drama on network television, spend nine innings at the baseball stadium, or, gasp, read an entire Harry Potter book cover-to-cover. (more…)

Tags: books, digital storytelling, inspiration, Joe Lambert, Joseph Campbell, movies, new media, old media, sports, storytelling, television
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Reading reflections: looking at the Internet

Monday, January 19th, 2009

Perusing an in-depth study written for business decision makers on just exactly why people use the Internet, I have developed these three questions, one of which is an older question I posited on Twitter but I wish to reinstate here:

Question 1 – Why is it useful for researchers to continually develop quantitative analyses of Internet behavior and use, and what challenges are presented therein, considering the rapid-fire evolution of Internet technology? Is it a waste of time; will publications already be out-of-date at the moment of publication, much like the latest hot software often seems to be?

Question 2 – New media is not experienced in the same way old media is, though there is major overlap. Why do we so often apply old media styles of critical analysis to new media, thereby discounting the new?

Question 3 – From my old tweet late last year: Is the Internet in any way to blame for some of the current economic climate, and if so, how?

Some of my thoughts herein have been spurred by the aforementioned article, referenced below.

Reference

Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining uses and gratifications for the internet. DECISION SCIENCES, 35(2), 259-288. Retrieved from Blis database.

Tags: economy, Internet, new media, old media, researching the Internet
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