Heidi Sinclair argues that big brand names like Nike or Home Depot could be in an excellent position to enter the media business as content generators. Nike could be the next ESPN, Home Depot could tackle the home improvement news realm, etc. This is in keeping with Paul Gillin’s contention that a company like Staples could be a content source for information and resources related to small business, and so forth.
I completely, respectfully disagree with both Gillin and Sinclair.
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