Posts Tagged ‘Jaron Pitts’

Content laundering: Technotise, Green Lantern, and user-generated marketing

Wednesday, January 27th, 2010

I’m a regular reader of Nikki Finke’s Deadline Hollywood Daily.  I think her blog is a pretty decent way of keeping tabs on all things business of Hollywood.  Sure, she has some detractors, and “TOLDJA” (which she is trying to trademark) gets pretty annoying, but she tends to have really great items on a daily basis.

So, this little item from yesterday about how she’s been getting bombarded by folks with links to YouTube user Jaron Pitts‘s superbly fan-made Green Lantern and Technotise movie trailers caught my eye for a particularly noteworthy reason, in terms of copyright and infringement issues.  Before I dive in to that, though, first, the Technotise trailer he cut so you know what I’m talking about:

http://www.youtube.com/watch?v=TPu-PRHtCWE

Basically, Pitts has assembled a trailer almost entirely out of infringing content from all kinds of sources (just as he did for the Green Lantern fake).  Sure, he’s doing it as a fan and we could get in to issues of participatory culture and the work of Henry Jenkins and why this isn’t necessarily a bad thing (and we all know I’d be a hypocrite to call him out for it myself… ahem) but what is REALLY interesting isn’t so much that Pitts is doing the infringing, but rather for WHOM Pitts is doing it.  More after the jump.

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