Posts Tagged ‘free content’

About Chris Anderson’s “Free”, Malcolm Gladwell’s review, and why I think Mark Cuban is mostly right

Wednesday, July 8th, 2009

Chris Anderson, editor of Wired and author of The Long Tail, has recently released a free book, suitably entitled Free.  Drew Keller, our “Web Strategies for Storytelling” instructor this summer in the MCDM, pointed us students to several responses to the release, including those by Malcolm Gladwell of The New Yorker, marketing guru Seth Godin (in response to Gladwell’s generally dismissive review), and Dallas Mavericks owner/attention whore Mark Cuban.  Forgive me for sounding overly casual or trite in my response to the discussion, but I think at this point a dead horse is being beat to an outright pulp.  The overwhelming message of the digital age is that free is what the people want, free is what the people are finding ways to get, and new business models are in high demand to figure out how to cash in on free (as impossible as it sounds).  Of course, everyone is trying to figure out what those models are. (…and we of the MCDM know the answers always begin with the word ‘social’…)

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