I am a prolific social media user. As a man who engages in the space for business and for pleasure, I thought I might share how I do my internetting, aka, how I propagate and build my personal brand across multiple platforms.
Now, as some of you, especially ping.fm users, are reading this, you might ask yourselves, “why doesn’t he just use one service to populate everything?” Well, the answer is simple: each service has different needs. They all have different audiences, and they (typically) each separately require unique approaches and handling.
Those few personal brands who work in the social space who have large, entrenched followings can afford to “broadcast” to otherwise “narrowcast”outlets (by that I mean they can send one identical content item/link/status to many different services, allowing their following to engage with what’s shared in the space of their choosing). But I think this is a less effective approach, and can be overly redundant. On the other hand, it does reach users in their preferred realm(s).
Well, I’m no Pirillo or Scoble as yet… but, as I said, while I’m trying to present a uniform message, or personal brand, I realize that each venue, each niche, needs to be handled in its own unique way – personalizing the personal brand, if you will. A web juggernaut like Pirillo might not need to do that, but as I am building my brand (something I can do for any brand, hint hint), I know I need that more niche-tailored approach.
So, here’s how it goes for me..
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