Drew Keller asked us students to toss up a brief blog post about what we hope to accomplish with our individual forays in to social media. You know: what do we want to be when we grow up? It’s an interesting question, and one that I have been pondering for some time – well past the due date for the post, too… It’s not that it’s a tough question to answer, although I do feel some pressure to be very clear and very ‘spot-on’ because current and future employers, business partners, and other social media associates may read this. Nonetheless, the hang up for me in answering has been that my personal vision for what social media can be, and what I can do with it, is being continually being shaped week after week, day after day. It’s as evolutionary as the subject matter. I’m afraid that whatever I do say will be made moot by tomorrow, either by someone’s blue sky or my own. Of course, the MCDM is a huge part of the equation, but my life leading up to the MCDM, my past educational and career pursuits, have shaped my vision, too. With that, I guess I’ve got to say something! (more…)
Posts Tagged ‘drew keller’
Matt Stringer and Social Media
Tuesday, July 28th, 2009Tags: digital storytelling, drew keller, storytelling
Posted in communication, social media, storytelling | View Comments
About Chris Anderson’s “Free”, Malcolm Gladwell’s review, and why I think Mark Cuban is mostly right
Wednesday, July 8th, 2009Chris Anderson, editor of Wired and author of The Long Tail, has recently released a free book, suitably entitled Free. Drew Keller, our “Web Strategies for Storytelling” instructor this summer in the MCDM, pointed us students to several responses to the release, including those by Malcolm Gladwell of The New Yorker, marketing guru Seth Godin (in response to Gladwell’s generally dismissive review), and Dallas Mavericks owner/attention whore Mark Cuban. Forgive me for sounding overly casual or trite in my response to the discussion, but I think at this point a dead horse is being beat to an outright pulp. The overwhelming message of the digital age is that free is what the people want, free is what the people are finding ways to get, and new business models are in high demand to figure out how to cash in on free (as impossible as it sounds). Of course, everyone is trying to figure out what those models are. (…and we of the MCDM know the answers always begin with the word ‘social’…)
Tags: chris anderson, drew keller, free content, malcolm gladwell, mark cuban, monetization, seth godin, youtube
Posted in advertising, monetization, social media | View Comments
Idea for “Web Strategies for Storytelling” final course project
Tuesday, June 30th, 2009Our course on digital distribution is planning to create a website with a video carousel of sorts. The question is, what should the theme of this website be?
User Engagement
I believe in order to encourage user engagement, the content on the site obviously needs to be meaningful to a particular audience. I think the audience for our project would be the same audience for much of the content coming out of the UW’s MCDM program; that is to say, an audience eager to tap into our knowledge base. If the site is too generic, or too wide in scope, it might lose its audience, too. Having said that, I propose we generate video clips that are highly topical and relevant to our program. So, each clip from each student should answer the question: “What is social media?” Or, “How do I use social media?”
Tags: drew keller, storytelling, video, web strategy
Posted in social media, social production, storytelling | View Comments
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