Question 1 – In chapter 26 of Everett Rogers’ Diffusion of Innovations, Rogers discusses the concept of re-inventing innovations, arguing that designers have classically frowned upon re-invention because it presents challenges to measuring the implementation of their innovations. Considering the constant rate of turnover on-line, including the very way metrics measurement and analysis persistently evolves, why should today’s innovators embrace re-invention?














Technorati Profile