Question 1 – In chapter 26 of Everett Rogers’ Diffusion of Innovations, Rogers discusses the concept of re-inventing innovations, arguing that designers have classically frowned upon re-invention because it presents challenges to measuring the implementation of their innovations. Considering the constant rate of turnover on-line, including the very way metrics measurement and analysis persistently evolves, why should today’s innovators embrace re-invention?
Question 2 – Returning to a subject and article touched upon in an older post, Hedonism is mentioned as a potential reason for using the Internet in Stafford, Stafford, and Schkade’s Determining Uses and Gratifications for the Internet. In light of Rogers’ breakdown of the innovation-decision process (Knowledge, Persuasion, Decision, Implementation, Confirmation), what role do Hedonistic tendencies play in the process of early adoption for elite web users today?
Question 3 – Bower and Christensen, in their 1995 article published in the Harvard Business Review, Disruptive Technologies: Catching the Wave, discuss how some businesses fail to enact disruptive technologies until it’s too late. Facebook has been rapidly rising in popularity since it opened the walled garden to anyone to sign-up. Now, it’s my opinion that Myspace, while still enormously popular, has found itself lagging behind Facebook in the application of new innovations, finding itself duplicating many of the features found on Facebook in order to keep pace. In what ways has Myspace failed to enact disruptive technologies?
References
Bower, J. L., & Christensen, C. M. (1995). Disruptive technologies: Catching the wave. HARVARD BUSINESS REVIEW, 73(1), 43. Retrieved from Blis database.
Hedonism – wikipedia, the free encyclopedia. Retrieved 2/12/2009, 2009, from http://en.wikipedia.org/wiki/Hedonism
Rogers, E. M. (1983). Diffusion of innovations. New York; London: Free Press ; Collier Macmillan. Retrieved from WorldCat
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining uses and gratifications for the internet. DECISION SCIENCES, 35(2), 259-288. Retrieved from Blis database.
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Tags: applications, Everett Rogers, facebook, innovation, invention, myspace