I don’t know much about the cult following of Veronica Mars, but I do know it’s impressive when a long-dead TV show’s creators can turn to Kickstarter to crowdfund a film adaptation. But, what I think is really at the heart of this story is that this is further evidence of our digital “return” to folk culture, where, as Charlene Li might put it, we continue to use new technologies to get what we want from each other instead of incumbent institutions. Although, in this case an incumbent is utilizing the crowd, but still, it just might work. It’s hybrid-folk, and I think it’s cool - a democratization of a continually flattening system of media production.
Go Veronica Mars fans!