Archive for the ‘social media’ Category

Digital friends

Sunday, May 23rd, 2010

Tonight while I was taking a quick glance at the profile of a director friend of mine who appears to have recently joined Facebook, I noticed that a friend of his posted a comment to his wall about all his new “friends” on the ubiquitous network.  The comment said something to the effect of “you can’t possibly be real friends with all these people – let’s get real here”.  Well, I think this person is right – let’s get real about what it means to have a friend on Facebook (or any other social media platform, for that matter), because I think the distinction between digital friendship and real life friendship needs to be better understood.

So, below I’ve reposted my response to this person’s comment on my director friend’s wall; I know I’ve said as much about this stuff in my post about silently unfriending people on Facebook, but I feel the need to discuss the issue further. (more…)

The silent unfriend

Monday, May 10th, 2010

This post is REALLY long. I’ve included headings that might help you navigate the boring bits, but skip to the bottom because it has the best parts. :)

This may come as a shock to some of you, but I have a lot of Facebook friends.  As of May 2010, I am clocking in somewhere near 1000 connections, though I’m sure that kind of number is far from unheard of on the Interwebs.  Still, I’d say it’s significant.  I believe I saw a statistic somewhere that mentioned that the average Facebook user has upwards of 400 Facebook friends, although some sociologists get all whiney about the Dunbar number and say you can only ever really have 150 stable social connections and yadda yadda yadda.  Listen, we all know there is a big difference between an on-line friend and a IRL friend, though often a personal connection can represent both.  In other words, I think the sociologists should find other silly facts to get all uppity about and let us have our social networking fun.

Being a man who works in social media, I find it important to have many Facebook friends for several reasons.  For starters, it expands my potential reach and overall presence on the Web (or, if you’re in marketing, it’s the more eyeballs the better).  When I produce a new video, write a new blog entry, find something remarkable in connection to a professional venture, or otherwise publish worthwhile personal- or business-related material, my 1000 connections get to see that.  And because I’m such an egotist, 1000 just isn’t enough – I ‘Add as a Friend’ just about anyone that I meet (this also helps me remember who they are as well as get to know a little bit about them based on their ‘Info’).

It’s all about reach…

Now, before you accuse me of thinking that my friends are just numbers to me, let me illustrate what I’m really talking about here in terms of online reach: a couple of months ago I had the privilege of producing a video of an awareness event for the Greater Northwest Chapter of the National Multiple Sclerosis Society.  Volunteering in this capacity, I found out through the Chapter that the video was to air as part of a special program regarding MS on a local university’s TV channel.  Through my on-line social connections I was able to inform a social networking specialist at the local NBC TV affiliate, who in turn relayed word about the event to their thousands of Twitter followers, so those followers in turn could be aware and come out for the event that day.  None of this would have been possible if it wasn’t for my drive to ‘Add’ everyone I meet, including this TV station’s social media person.  Although the our social network indicates we’re Friends, in reality we hardly know one another.  But, by knowing her something great happened; it’s got nothing to do with merely numbers – every number is a real person, and good things happen when you’re dealing with real people!

…which brings me to my topic – the silent unfriend, or rather, the sad fact that the silent unfriend even happens.

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Resetting social connections

Saturday, March 13th, 2010

The following is… well, it’s something… written specifically for ex-girlfriends and former women I’ve dated, some of which specifically want nothing to do with me any more… however, I think this also applies to any kind of dropped connection, too:

You don’t need to have anything to do with me, I understand that.  You don’t even need to be my friend, I also understand that.  I screwed up and handled the break-up and/or how I treated you when we dated incredibly poorly, I definitely understand that.  I am really crazy, like probably chemically crazy, we can probably both agree on that, too.  And, of course, people often just don’t want to associate with exes (or crazy people), I understand and respect that clearly as well.

Nevertheless, I happen to still think you’re pretty cool, so…

What I also understand is that there is often an unhealthy, if minor and mildly annoying, tension – an almost NEED that we artificially create in our minds to protect ourselves – a subconscious (or very concious) game of thinking about how to avoid a person that we previously had some kind of fallout with whenever they happen upon us.  At least, that’s what happens on my end.  Of course, I know I am not the most popular guy in the world, so your side and your thoughts when seeing me in a room could be quite different, but generally, I think that’s what happens.  Negative energy ensues.

But, I also think we all have kind of a common bond, and that’s our mutual associations, friends, and, potentially, future social exchanges of some kind, all of which remains worthwhile.  As for the latter, I’m talking “exchanges” of information, business, or maybe even service, in the least.  I think we just can’t close the “mutually beneficial” doors that life may present to us from time to time.  I know that in my chosen industry, a networker’s paradise, we pretty much never ignore a soul because someday we might be working for them, and vice versa.  Even if not financially.  You might show up for that community volunteer gig and find out the guy you loath is the one with the clipboard! (more…)

Afternoon Chatroulette usage: the women come out, a little

Saturday, February 27th, 2010

This is a follow-up to my earlier post, “Chatroulette by the numbers. (Also, visit that link for more on what Chatroulette is.)

A controversial new video chat service, Chatroulette, has spread like wildfire around the Web, and already major media outlets are chiming in on what it means, good or bad.  Now, although I generally agree with its already well-established reputation for being “creepy“, full of mostly males in their 20s masturbating on camera and generally behaving indecently, as a student of the Web and on-line communication, I thought it might be worth looking at Chatroulette as an authentic survey and insta-polling service.  Instead, I learned what was actually happening on Chatroulette, and that helped paint a picture for what it’s really all about.

My first study of the service, wherein I informally surveyed users about their usage… well, anyone who would actually take the time to speak with me (as opposed to being skipped – or, as this videographer put it, “nexted”)… proved to me that the service is more than just for the lewd-minded.  My survey actually led me to conclude that the primary purpose of the site isn’t just for sycophants to misbehave, but rather, for twentysomething men to go about looking for members of the opposite sex to simply connect with.  It that regard, it’s not much different than traditional dating services and from a lot of the behavior that takes place in the social media space already.  In other words, it’s not just about sex, but interpersonal co-ed communication (err, I guess that’s sex, too… but I can’t presume most users are actually looking for sexual encounters, in that regard).

Of course, my first study took place late at night, so I felt it wise to take a look at usage during the day as well (I’ll have a Prime Time usage study up eventually… the service is often down due to its newfound popularity during early evening hours).  My prediction was that I’d find more females on Chatroulette during the day.  Whether that was because more women are supposedly at home and have free time during the day, or more women are taking an interest in the service due to its recent media coverage, I cannot say.  It was just a hunch, but it ended up being mostly accurate.  However, I must strictly note that this was NOT a scientific study, and based on differences in time-zones, and the fact that several of the women I talked to were in timezones that were already well into evening hours, I’m leaning on the service’s new popularity having to do with finding more women.  And more non-US users.

Below are my findings.
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Chatroulette by the numbers

Tuesday, February 16th, 2010

Image from Dangerous Minds

Chatroulette, the fascinating new Web video chat service from 17-yr old Russian wunderkind Andrey Ternovskiy, is rapidly taking the Internets by storm.  Whether you think Chatroulette is an uncensored mess with unseen potential or it’s just the best thing going right now, it’s only a matter of time before everybody is talking about it.  With that in mind, I felt like conducting some informal surveys directly on Chatroulette to see what it’s all about.

I found that, despite a reputation for being a phallus-plagued 4chan-esque Internet backwater, most users are looking to Chatroulette for a fun, genuine chat experience with a member of the opposite sex.

Before I dive in to the numbers, in short, Chatroulette is a Web vidchat service akin to the non-video chat service Omegle.  Like Omegle, Chatroulette matches random webcam users with other random webcam users, no login, prior criteria, or preferences required.  Already, Chatroulette is producing craigslist “Missed Connections” and some pretty hilarious “Chatroulette Reaction” screencaps (NSFW!).  It appears that the general consensus around the blogosphere is that, like much of the Internet, lewd behavior and exhibitionism is the modus operandi of the site.  Following are some non-scientific figures I’ve produced to both challenge and support such conceptions.

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Google Buzz is a mess!

Sunday, February 14th, 2010

Early last week Google began to roll out their new social sharing service “Buzz” to all of their Gmail users. Buzz is a “lifestream” (a lot like your News Feed in Facebook) where everything you are doing is combined with everything those you are “following” are doing, allowing for real-time sharing of Web content, images, status updates, and so forth. It’s pretty nifty in and of itself, considering that Google had also recently created social profiles of all their Gmail users and placed them in Google search results – basically, everything that’s already publicly available about a person through search brought in to one simple profile page (which users can control for privacy, of course). With the profile roll out and Buzz, users can now easily find and follow other people and see what they’re tweeting, what pics they are posting to Flickr, what music they are listening to on Pandora, and on and on.  Almost overnight, Google became one of the largest social networks in the world by turning their search engine in to a makeshift social network.

The only problem is, Google Buzz, the flagship and most critical functional element of this new Google social network, is a horrible mess!

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White Paper – Adobe Flash for Television

Wednesday, August 26th, 2009

I have finally completed and submitted my final paper for this summer’s Web Strategies for Storytelling course in the UW MCDM.  Hopefully Professor Keller takes a liking to it!  If not, well, I’m still very excited about Adobe releasing its Flash platform to high-def TVs, set-top boxes, Blu-ray players and the like.  I’m anticipating a revolution in how we consume web video!  But, time will tell.

Here’s my white paper, in all it’s PDF glory.

What do you think?  Will watching YouTube and Hulu in the comfort of your living room be all that and a bag of chips?

Should we monitor blogs and social media for death threats?

Wednesday, August 5th, 2009

In the wake of last night’s fatal shooting at an LA Fitness outside of Pittsburgh, PA, a thought occurred to me that I felt I’d write a quick entry about, perhaps to generate some discussion particularly with my UW MCDM counterparts.  Within 24 hours we get news that the alleged shooter, George Sodini, blogged for months and months about his “exit plan”, or his plan to end his life and take as many people at the gym he worked-out at with him.  His shooting rampage plans were right there on the web for all of the world to see, but it seems no one took notice, either because no one saw the blog or cared to read the thing, or because Sodini himself did little to promote his writings anyway.  However, this isn’t the first time that plans for such rampages have surfaced on-line before the events took place – it’s just that usually the posts are discovered by people after the fact.  In light of this and other examples of different killers’ obvious pre-meditations posted on-line in advance of the deadly events they carry out, the general question I pose is thus:

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Matt Stringer and Social Media

Tuesday, July 28th, 2009

Drew Keller asked us students to toss up a brief blog post about what we hope to accomplish with our individual forays in to social media.  You know: what do we want to be when we grow up?  It’s an interesting question, and one that I have been pondering for some time – well past the due date for the post, too…  It’s not that it’s a tough question to answer, although I do feel some pressure to be very clear and very ‘spot-on’ because current and future employers, business partners, and other social media associates may read this.  Nonetheless, the hang up for me in answering has been that my personal vision for what social media can be, and what I can do with it, is being continually being shaped week after week, day after day.  It’s as evolutionary as the subject matter.  I’m afraid that whatever I do say will be made moot by tomorrow, either by someone’s blue sky or my own.  Of course, the MCDM is a huge part of the equation, but my life leading up to the MCDM, my past educational and career pursuits, have shaped my vision, too.  With that, I guess I’ve got to say something! (more…)


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