Fellow MCDMers way up there in Seattle, I have a thought to share with you from my new digs in Los Angeles. Consider it my sermon from the bottom of the social media hill.
So, I’m sitting here talking to a fellow MCDMer via IM, and they are lamenting their job prospects to me. Of course, I am also freelancing, it’s a tough economy, etc, etc. Nothing we haven’t heard before.
As we are talking I begin to think that there seems to be this idea floating around out there that since we are the supposed digital media experts, that we can just show up on company doorsteps and pitch to them what we do as new positions, expecting them to completely understand, see the need for our knowledge, and then allocate resources. I’ve had a tiny bit of success with this, but I certainly don’t subscribe to this approach on the whole (plus I kinda got burned by it – though I’ve purged the evidence, so you’ll never catch me doing it again! wink wink nudge nudge).
Truthfully, real connections and genuine relationships need to be established first. You know, you intern a while, or you hob-knob at Social Media Club events, you take a position maybe only tangentially related to what you want, you wash the dishes, etc. You can’t just call on someone randomly and expect results.


















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