About SIFF
The Seattle International Film Festival is a organization dedicated to promoting communication through extraordinary films from around the world. The annual festival brings together filmmakers and film denizens from parts far and wide, including the greater Seattle area, the Pacific Northwest, and the globe. In addition to the festival, SIFF Cinema presents classic Hollywood pictures and other events throughout the year.
Current Reach
The mission of SIFF is simple: to create festival experiences that foster the film community here in Seattle. To generate awareness, SIFF has traditionally utilized basic festival promotional techniques to promote their annual festivities. This includes but is not limited to print advertising, marquee displays, and posters. More recently, SIFF has executed a broad web strategy, consisting primarily of a website promoting the organization and the festival’s entries. In addition to their website, SIFF has established partnerships with other Seattle-oriented organizations’ websites and various local blogs. On top of this, SIFF has begun a foray into social media, creating Myspace, Facebook, and Twitter accounts.
Challenges
The success of films and film festivals often depends on socially produced word-of-mouth. Positive word-of-mouth, especially that shared on-line, can make or break a movie. Merely establishing a presence within social media, where this word-of-mouth can be generated and spread, does not do enough to promote the festival or its films. Moreover, the impact of SIFF’s participation in social media is yet to be seen. Additionally, SIFF’s biggest fans are not always the most social individuals. How can the SIFF audience participate in a collective experience when being social-able is not always the M.O. of the biggest SIFF filmgoer? And, how can SIFF bolster positive word-of-mouth?
Read the rest of this entry »
Technorati Profile